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SILMO Sydney 2019 has been postponed. Further details to follow.

About GfK

GfK is the the leading market researcher for the optics industry, acting as a source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.


SILMO Sydney Floor Talks

12:30pm Day 1 & Day 3: How the Optics Industry & Optical Retailers can adapt to evolving market conditions to deliver margins & growth

As the economic and political outlook in the Asia-Pacific Region and internationally enters into more uncertain ground, implications are also expected on the Optical market, distribution channels and consumer behaviour. This talk will address the impact on the optical industry, and look at the most appropriate business decisions to adopt.


12:30pm Day 2: The Global Optics Industry and Optical Retailers: opportunities & trends

What is the state of the Industy? What are the drivers shaping the business and impacting channels and overall performance? How can manufacturers and retailers optimise their category management, formats, customer proposition and product portfolio decisions to intercept short-term as well as long-term opportunities? GfK will share their their learnings and extensive expertise to SILMO Sydney attendees an insight into how best to adapt their businesses moving forward in order to address this key issues.


Speaker profile


GfK Gianni CossarMr Gianni Cossar

Global Director Optics & Eyewear, GfK Retail & Technology Italy, GfK Consumer Choices


Gianni Cossar was born in Milan. He studied and worked in Italy, England, Ireland, the USA and Belgium, developing international business expertise in sales, marketing, retail & management consulting within the Optics Industry, regarding both areas of business to business and business to consumer.


Before joining GfK, Gianni was in Salmoiraghi & Viganò (the leading Italian retail chain in the Optics/Eyewear business, now part of the Essilor Luxottica Group) , where he handled marketing, licenses and retail innovation). In GfK he is managing the global activities of the Optics & Eyewear Panel worldwide, leading business development and geographical expansion as well as ensuring the highest standards of quality and value-added insights to meet client expectations.


Previously he also worked in international roles, within multinational companies such as PPG Industries/ICI and Ariston/Indesit, operating within the Automotive Aftermarket and Consumer Electronics industries.


Gianni holds a Master in Business Administration (MBA) from Trinity College Dublin, and is a MCIM/Chartered Marketer through The Chartered Institute of Marketing, England; he is the author of various management articles published in England and Italy. Gianni has been Visiting Professor at Sole 24 ore, Business School in Milan, for their Master Program as well as for SDA Bocconi University in Milan. He is a regular lecturer & chairman at international business conferences and tradeshows worldwide.