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JULY 5 > 7, 2019 > ICC SYDNEY > EXHIBITION CENTRE

Dr Judith Stern

Dr Monica Jong

Managing Myopia

Judith Stern is the Global Manager for Learning & Teaching at the Brien Holden Vision Institute where she provides leadership in the global development of eye care courses and education resources and leads the Institute’s Managing Myopia Education Program.

Monica Jong is a Senior Research Fellow at the Brien Holden Vision Institute and a Visiting Fellow of the School of Optometry and Vision Sciences (UNSW Australia) and Executive Manager of the International Myopia Institute. Monica has co-developed and presented the first global online interactive myopia management course aimed at practitioners.

Judith and Monica will outline the latest evidence-based myopia management practice and updates on the most recent advances in myopia research that can be incorporated into your existing practice.

Leigh Robinson

Wham, Bam, POW! How Position of Wear Measurements Will Knock Your Patients Out

Leigh’s presentation looks at the complexity of spectacle lens offerings in today’s market and the obligation to recommend the best visual solutions demanded by the modern consumer. In it, he explores the real benefits of lens optimisation, personalisation and compensated prescriptions – what this really means and the importance of position of wear measurements to the optimisation result.

Leigh will also explore how dispensing staff with a patient focus can meet all the lifestyle objectives of today’s spectacle wearer, and how this can result in multiple pair sales.

Sylvia Huang

Using Social Media to Market Your Business

Sylvia’s mission is to help businesses build a presence and audience online and has collaborated with over 70 brands, from start-ups to household names, across diverse industries.

Sylvia will help optometrists and businesses, including those servicing B2B clients, understand how they can best use the various social media channels for their business. In her presentation, Sylvia will explore strategies for achieving different marketing objectives such as growth, credibility, engagement – and overcoming common constraints, like budget, time and unfamiliarity with the channel.

Here you will learn simple and effective solutions for marketing your business on social media.

Karen Crouch

Business Structures and Contracts in the Workplace

HPC Group has been catering nationally to the Health industry since 2005.

The team is comprised of Lawyers, Business Managers, Project Managers and Practice Managers, all with extensive experience in the Health industry.

HPC Group specialises in relieving practitioners’ precious and scarce time through its wide range of services, including practice/business management at all levels.

Edward Pieck

Self-Managed Super Funds – The Benefits and Dangers

HPC Group has been catering nationally to the Health industry since 2005.

The team is comprised of Lawyers, Business Managers, Project Managers and Practice Mangers, all with extensive experience in the Health industry.

HPC Group specialises in relieving practitioners’ precious and scarce time through its wide range of services, including practice/business management at all levels.

Fatin Tobia

The Importance of Marketing: 10 Reasons Why You Can’t Afford NOT to Market Your Business

It’s hard to overstate the importance of marketing. From a new start-up to established optometry practices, every practice can benefit from the increased sales and heightened brand awareness that a great marketing campaign can offer.

Demystify the goals behind your marketing strategy with these 10 important benefits. Simply put, if you’re not marketing your practice, you’re not making progress. No matter how great your product or service is, without any marketing efforts, you’re more likely to stand still and be ignored than to move forward and find patients.