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JULY 5 > 7, 2019 > ICC SYDNEY > EXHIBITION CENTRE

Posted & filed under Media 2018.

January 8 2018. Optometry Australia announced today that it will become a principal partner of Silmo Sydney 2018.

Optometry Australia’s CEO Lyn Brodie said that Silmo Sydney’s strong focus on optometry innovation and future planning prompted the organisation’s decision.

“Silmo Sydney 2018 will feature a full-scale, interactive practice of the future, as well as the latest digital optometry equipment, which supports Optometry Australia’s goal to gain deeper insights into emerging trends that may impact, and shape, the local optometric sector.

“With support from Silmo Sydney 2018, we will invite delegates, trade participants and key stakeholders from government, academia and allied health to join us at workshops to discuss how they believe the sector, and consumer interaction with optometrists, will evolve over the next decades.

“The outcomes of these sessions will feed into the creation of a multi-decade strategy that Optometry Australia to become the blueprint for a progressive Australian optometry sector”, Lyn said.

In 2018, Optometry Australia celebrates its 100th anniversary as the peak professional body for optometrists. Over the past century it has been instrumental in making Australia a world leader in the delivery of vision and eye health services and patient care. It is the organisation’s goal to secure the future of the sector through long-term forward thinking.

Gary Fitz-Roy Managing Director of Expertise Events Pty Limited said that he was delighted to form this important partnership with Optometry Australia.

“Both organisations are committed to ensuring that optometry continues to strengthen its position as a core Australian health care provider. Optometry Australia because they are the peak professional body for optometrists and for us, because we deliver Silmo Sydney 2017, a flagship of the Silmo franchise which is the world’s largest and leading optics and eyewear trade fair”, Gary said.

Silmo was founded in 1967 and is held annually in Paris, Istanbul and Bangkok and in 2017 the fair was stage in Australia for the first time. In 2018 it will be held at the International Convention Centre in Sydney from July 20-22.

The inaugural Silmo Sydney fair in Australia in 2017 attracted a wide range of delegates of which 97% said that the rated attending Silmo to see new trends and products as important while 92% said that they would recommend attending Silmo Sydney to a friend or colleague and 79% said that they would definitely or likely attend Silmo Sydney 2018.

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Contact:
Kerry I’Anson, Optometry Australia. k.ianson@optometry.org.au
Gary Fitz-Roy, Expertise Events. 02 9452 7575, garyf@expertiseevents.com.au

Optometry Australia is the peak professional body for optometrists. Representing eight out of every 10 Australian-based optometrists, Optometry Australia’s focus is to lead and advance the profession of optometry by putting eye-health front and centre of Australian health care.

Expertise Events is a leading Australian, family owned and managed exhibition and event organiser. It runs more than 30 trade and consumer events in Australia and New Zealand each year and in 2017, added Silmo Sydney to its portfolio. Silmo is part of a global franchise trade fair specialising in optics and eyewear.