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SILMO Sydney 2019 has been postponed. Further details to follow.

The Optometry Practice Of The Future

In a glance into the future we are working alongside the peak industry body, Optometry Australia in building a full-scale, interactive practice right in the heart of SILMO Sydney. Imagine what your practice would look like in 2040!


Optometry Australia is in the process of finalising a white paper around this very subject and will present it at SILMO Sydney. In an industry first we will create a typical practice to reflect the findings from that paper.


This feature will showcase all the latest innovations for running a practice from front of house to back of house and will give YOU the opportunity to get hands on with new products and technologies. A place to see how the industry may merge with other services to offer a more comprehensive health check and an insight into some of the possible changes likely to affect the industry.


Visitors can engage in every aspect of a 2040 practice, from appointment setting and client record keeping, a welcome foyer, eye health testing, eye-catching displays, frame selection and much more. Visitors will be able to touch, see, hear and then think about how they will transform their day to day optometry practices.


Companies involved will be visionaries and some items will be one offs or prototypes, but that’s because of the nature of the area and the intention that this will be the first real glimpse of what the future can be for many.


Look into the future at SILMO Sydney 2018.