SILMO Sydney 2019 will deliver a fresh, different experience with more new exhibitors and brands than any other show in the Australian market. Three key initiatives look at what’s hot in Australia’s optometry industry.
Dry Eye Symposium
Affecting an estimated 7.4% of Australians, ‘Dry Eye’ is emerging as a growing issue requiring a focus on the diagnosis and treatment of the condition. SILMO Sydney will run a dedicated Dry Eye programme with industry experts as part of its show line up.
Rising Star Frames Competition
In conjunction with Enmore Design School, SILMO Sydney will host the Rising Star Frame Competition. Open to students at the school, the competition will be judged on three key criteria: Shape, Materials and Practicality. Entries will be displayed at SILMO Sydney with the winning frames featured at SILMO Paris in September 2019.
Retail Design & Fitout Centre
Building on the huge interest in the latest shopfitting and display options that create impact and drive sales in store, a dedicated space has been developed to showcase the future in shop fitouts.
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